Job searching in 2022? You may find yourself wondering if writing a cover letter is still necessary, and our answer? Absolutely. It is thought that at least 56% of employers still expect a cover letter to accompany a job application.

A cover letter shows prospective employers that you’re committed to the job and willing to put in the extra effort. It can set you apart from other candidates and help you stand out from the crowd.

We conducted a recent survey and found that 34% of candidates least like writing a cover letter in their job search. So, we’ve put together some tips to give you confidence in submitting a cover letter and make the process easier:

Research the company

Before writing a cover letter, you should take some time to dig a little deeper into the role you’re applying for and the company. You can then use this information to tailor your letter accordingly.

Some things you want to find out are:

  • What does the company do?
  • Who are their competitors? (this develops your understanding of the industry)
  • Who are their target audience?
  • What skills and experience do they value?
  • What does the role involve and how does this sit within the rest of the company?

Start with a header

Include all essential information about yourself, including name, phone number, email, and the date you’ve written the letter on. Most of this information should already be on your CV, but this saves the employer having to go between the two documents.

Write an impactful introduction

It’s essential to catch the employer’s attention from the very first paragraph. Most candidates start with a simple introduction, stating who they are, their interest in the role and previous work experience.

For example, “With over 10 years’ experience at my current company, I wish to apply for the role of Creative Director being advertised on your website.”

As this is quite generic and a common opening from candidates, you could get lost in the sea of cover letters the recruiter is receiving.

To really grab their attention, start off introducing yourself and your top 2-3 achievements (most relevant to the company or role). This is a great way to impress the employer and shine the light on yourself.

Why you’re suitable for the job

In your second paragraph, describe your professional skills and how you meet the role requirements. Read the job description and identify which of the responsibilities are of high importance for the employer. You’ll need to demonstrate how you meet these and why you’re the perfect fit for the job.

If you’re trying to change role, industry, or struggling to meet all requirements, think about skills and attributes that are transferable.

Try to be specific and give examples of your skills in action.

For example, a statement like “I’m a team player” is very vague.

A statement such as “In my previous role, I worked with a team of 10 on a project and ensured everyone was working towards the same goal. This project led to a 12% rise in sales in first 3 months of completion” is more specific and showcasing what you can do.

What you offer the company

Now is your opportunity to emphasise what you can do for the company and that you’ll be a good fit for their business. This is also a great time for you to state exactly why you want the job and why you’re passionate about working for them.

Again, don’t be too generic just for the sake of writing something. It’s very easy to look up the values of an organisation and simply say these align with your own values. Instead, be as specific as possible, giving example of something they’ve done or detailed knowledge of their culture.

Closing the letter

Wrap up your cover letter by thanking the employer for their time or consideration and include a call to action. This could be the opportunity to discuss further or arranging an interview.

At this point, you should also double check the length of your cover letter. Whilst it is important to cover all the information we’ve advised; you don’t want to put off an employer because it is too lengthy. Aim for half a side of A4 or at a maximum, one A4 page.

Finally, make sure you proofread your letter before sending. Having put so much effort into producing the perfect cover letter, you don’t want to be let down by any grammatical errors or spelling mistakes. There are some great online tools such as Grammarly that can help you check, or maybe even ask a friend or family member to look.

Our final checklist

  • Have you done your research into the company?
  • Have you provided all essential information?
  • Does your introductory paragraph make an impact?
  • Have you detailed why you’re suitable for the job?
  • Do you state what you can offer the company?
  • Did you close the letter with a call to action?
  • Have you checked the length of your letter?
  • Have you proofread and checked for errors?

Why Advance TRS?

We offer an in-depth candidate management process supporting you through interview, remuneration negotiation, resignation, counteroffer and notice period. Our consultants go out of their way to keep you informed throughout every stage of the recruitment process.

View our latest jobs and find your next opportunity!

While all interviews and interviewers are different, there are some common interview questions that are asked to find out more about the candidate and how they deal with certain situations. We’ve compiled a list of some of those questions and guidance on how to confidently answer them.

Tell me about yourself

Some interviewers will start the conversation by giving a little insight into the business and will then most likely ask you to tell them a little bit about yourself.

Give them a quick summary of who you are and what you have been doing and some insight on any experience you’ve had which is relevant to the job. It’s a great point in the interview to mention your top achievements and to say why you think you’d be perfect for the role.

The interviewer won’t want to hear your life story or about your family history here. Make sure to talk about experience relevant to the position instead. 

Why are you looking to leave your current role

Make sure you are honest about why you’re looking for work, but try not to talk too negatively about your current employer. Try focusing on something like you are looking for new challenges, possibly even highlighting aspects of the job you are interviewing for which aren’t available with your current employer.

Tell me about a tricky situation you have dealt with and how you solved it

When being asked this kind of question, the interviewers want to find out more about your negotiating skills or potential clashes with colleagues. The best way to approach these type of interview questions is to explain the situation, how you resolved it and what the outcome was.

Try to steer clear of describing a situation where you caused conflict as this might give them the wrong impression.

What are your weaknesses

Being asked this question can be quite daunting, but don’t let it scare you. We previously dedicated a blog to this question that you may find useful.

Talk about something you know isn’t your strongest point but which you are working on. Picking something that you can get training on and willing to develop will be the kind of answer the interviewer is looking for.

What are your career goals?

When answering these interview questions, it’s important to differentiate between your long-term and short-term career goals. Your long-term goals may be wider, overarching achievements that you would like to accomplish in the future. Whereas your short-term goals should be smaller, actionable objectives that may improve relevant skills or performance.

The salary question

Don’t undersell yourself here or say to the interviewer that you’re happy to take whatever they think will be best.

A lot of job adverts will include a salary band and if this isn’t the case, you can take a look at similar roles and get a good idea of an appropriate salary from those. There may also be some room for negotiation between you and the employer, so bare this in mind.

You can then justify what you are asking for by mentioning relevant knowledge and experience you will bring to the team.

Do you have any questions

Avoid asking about working hours and holidays here but instead, ask something about the business. Something you might have read about and you’d like to find out more. Maybe there is a new product or service they are launching which you can ask about. This shows the interviewer that you have done your research on the company. 

You could also ask what goals and objectives the company has over the next, 3, 5, 10 years etc. This will indicate your interest in their mission and longer-term commitment to the business.

Are you looking to take the next step in your career? 

Advance TRS is growing quickly and we are always looking for ambitious, driven people to join the team. Find out more about our current opportunities or for a detailed and confidential conversation, contact our Talent Acquisition Manager Jess.

“Do you have any questions?” It’s asked at the end of every job interview, and your answer should always be yes. if you haven’t prepared for this interview question, it can catch you off-guard.

When preparing for an interview, you should always come up with a list of questions to ask the interviewer. They help to make you come across as interested in the business and the role, enthusiastic and engaged. Come up with about 5-7 questions to ask, just in case they have already been answered during the interview.

When preparing your list try to avoid asking questions that only require a yes or no answer, and steer clear of questions around salary and holiday allowance, at least for the time being – those points can be discussed once you receive a job offer. 

If you need some inspiration, we have listed some good questions to ask at an interview below.

Where do you see the company heading in the next five years?

Asking this should give you an insight into the company’s progression plans and its place in the market, and possibly give you an idea about any major upcoming projects. Asking this question shows a real interest in the organisation.

What are the day-to-day responsibilities of the role?

Asking these questions provides you with an opportunity to gain an insight into what skills and experience are needed. It will also give you an idea of what the employer’s expectations are, and ultimately help you decide if the role is right for you. 

Are there opportunities for further training? 

This shows that you want to expand on your knowledge and demonstrates that you’re serious about your career.

What are the opportunities for progression within the company?

If you are looking for a long-term career within the company, asking this question will help you find out whether this is the business for you. 

Can you tell me more about the culture of the organisation?

A good working environment is important and asking this question will give you the opportunity to find out whether you’ll fit in.

How could I impress you in the first three months?

This is a great one to ask at the end of a job interview. It shows potential employers that you’re eager to make a positive contribution to the organisation.

Join us! 

As a rapidly growing recruitment business, we have fantastic opportunities for career development. We pride ourselves on rewarding success and promoting from within. However, we are always looking for new talent to further strengthen and expand our teams.

As recruiters, we really understand that talented and motivated staff is the key to any successful business. To help us develop our team into the best they can be, all staff receive invaluable mentorship from our experienced senior leaders and are able to shape a clear career path bespoke to them, mapping out potential routes of progression within the company.

Our dedication to creating a fantastic working environment was recognised at the 2018 Toast of Surrey Business Awards when we were announced as Employer of the Year and Leadership Team of the Year.